Marketplace Learn

Notifications

Guides

Getting started

Item setup

Catalog management

Walmart Fulfillment Services (WFS)

Seller Fulfillment Services

Listing optimization

Order management

Taxes & payments

Policies & standards

Account

Performance

Payments

Prohibited products & brands

Prohibited Products Policy: Overview

USDA certified organic policy

Proposition 65

FinCEN covered goods policy

Product listings

Shipping & fulfillment

Orders & returns

Troubleshooting

Growth opportunities

Advertising

Walmart Seller app

Guide

Prohibited Products Policy: Overview

Last updated on Nov 28, 2025

Reading time: 3 min

In this guide:

Overview
What is the policy?
Additional guidelines
Frequently asked questions

Overview

To ensure a safe and trustworthy shopping experience for everyone, all products for sale on Walmart.com must comply with local, state, and federal laws and regulations. In this guide, you’ll learn about the types of products that can’t be sold on Walmart Marketplace and the rules that apply.

What is the policy?

As a seller on Walmart Marketplace, you agree to comply with the following:

Required	Prohibited
All products that are listed for sale on Walmart.com must comply with any applicable local, state, and federal laws and regulations. All product labels, information and images in a Walmart.com listing must be in English and must not contain any conflicting information. Information may be displayed in other languages if the information also appears in English. Where applicable, the information must follow the regulations set by the National Institute of Standards and Technology in NIST Handbook 130 – Current Edition, IV. Uniform Regulations, G. Uniform E- commerce Regulation. Shipping labels must comply with all applicable requirements, including those of any government agencies that regulate the product being shipped. If you have questions about the laws and regulations for a product, consult your legal counsel. You must provide product safety documentation for children's and other regulated consumer products to ensure that all items listed on Walmart Marketplace comply with applicable safety regulations and Walmart's product safety standards.	Selling stolen goods on Walmart Marketplace. Selling stolen property is illegal and violates the property rights of rightful owners. Purchasing and shipping products from other online retailers (including but not limited to certain smart home devices and streaming media players) and using Walmart competitors to deliver packages. Learn more about Walmart's Retail Arbitrage Policy. Reselling certain products from other online marketplaces. You must own the items you sell on Walmart.com and have the licensing rights to sell any branded products. Walmart will remove any product listing that may be incompatible with its brand or that violates law, this policy and the Walmart Marketplace Seller Retailer Policies. Corrective actions may be taken as circumstances dictate, including suspending or terminating your Marketplace account.

Required

Prohibited

All products that are listed for sale on Walmart.com must comply with any applicable local, state, and federal laws and regulations.
All product labels, information and images in a Walmart.com listing must be in English and must not contain any conflicting information.

Information may be displayed in other languages if the information also appears in English.
Where applicable, the information must follow the regulations set by the National Institute of Standards and Technology in NIST Handbook 130 – Current Edition, IV. Uniform Regulations, G. Uniform E- commerce Regulation.

Shipping labels must comply with all applicable requirements, including those of any government agencies that regulate the product being shipped. If you have questions about the laws and regulations for a product, consult your legal counsel.
You must provide product safety documentation for children's and other regulated consumer products to ensure that all items listed on Walmart Marketplace comply with applicable safety regulations and Walmart's product safety standards.

Selling stolen goods on Walmart Marketplace. Selling stolen property is illegal and violates the property rights of rightful owners.
Purchasing and shipping products from other online retailers (including but not limited to certain smart home devices and streaming media players) and using Walmart competitors to deliver packages. Learn more about Walmart's Retail Arbitrage Policy.
Reselling certain products from other online marketplaces. You must own the items you sell on Walmart.com and have the licensing rights to sell any branded products.
Walmart will remove any product listing that may be incompatible with its brand or that violates law, this policy and the Walmart Marketplace Seller Retailer Policies. Corrective actions may be taken as circumstances dictate, including suspending or terminating your Marketplace account.

Notes:

This policy and additional guidelines are subject to change without notice. You’re responsible for ensuring that your items comply with this policy and any future amended or updated versions. 

Additional guidelines

All Walmart Marketplace sellers are responsible for being aware of and compliant with all policies, rules and guidelines. Not all prohibited product categories or territories may be listed below. Walmart reserves the right to remove any product category in any Walmart Marketplace Prohibited Products Policy without notice.

Prohibited products by territory

Walmart Marketplace sellers must comply with specific federal laws and economic sanctions regulations. If you or your business fail to maintain the following requirements, Walmart may remove your product listing and suspend or terminate your Walmart Marketplace account.

As a seller on Walmart Marketplace, you agree to comply with the following:

Required

Prohibited

You, your company, your beneficial owners and any other owner, officer, director, employee, agent or third-party representative acting on your behalf must not be named on any Restricted Party List, including the Office of Foreign Assets Control (OFAC) Specially Designated Nationals (SDN) List and other applicable lists.
Your products and their raw materials, components and ingredients must be legally admissible into the United States.

Products whose materials, components and ingredients are produced through the use of forced labor.
Products whose components or ingredients are grown, produced, manufactured, extracted or processed in; sourced from; or transported through any of these territories:

Iran
Cuba
North Korea

These regions of Ukraine: Luhansk People’s Republic, Donetsk People’s Republic and the Crimean Peninsula

Products whose materials, components or ingredients are sourced from sanctioned individuals or companies outside the above territories.
Products that are produced, in whole or in part, by entities and regions that would cause the products to be prohibited from entry into the United States under 19 U.S.C. 1307 and its related regulations, withhold release orders and government restrictions.

Other sanctions may prevent you from selling certain types of products from territories that aren’t listed here. Walmart may communicate with you about these and any other restrictions as necessary.

Prohibited products by category

Each prohibited product category has unique requirements that should be followed or Walmart will automatically unpublish your item. Walmart-fulfilled products have additional restrictions.

Offensive Content

Explicit/Adult Content
Sex Toys & Adult Novelty
Inappropriate Content
Intolerance
Politics
Violence and Tragedy
Halloween Items

Tobacco, E-Cigarettes and Vaping Products

Weapons

Categories that require pre-approval

Items in the following categories require pre-approval from Walmart before you can offer them for sale.

Books
Ingestible products
Topical products
Over-the-counter (OTC) drugs products
Medical devices
Fragrance
Luxury brands
Software
Halloween and select seasonal products
Custom content
Jewelry, watches, precious gemstones, currency, coins and precious metals (subject to the Marketplace FinCEN Covered Goods Policy)

To request approval to sell in restricted categories, submit an appeal.

Notes:

The information found within this policy and the related hyperlinks is for general informational purposes only and is not considered legal advice. This policy may contain links to third party content, which Walmart does not warrant, endorse, or assume liability for and your reliance on such content is solely at your own discretion.

Frequently asked questions

I found a prohibited product on Walmart.com. How can I report it?

How can I appeal a Trust and Safety violation?

How does Walmart manage prohibited products in their custody?

Walmart retains the authority to manage your inventory when we have these items in our custody, when mandated by law enforcement or regulatory agencies or as we deem necessary at our sole discretion.

Walmart may contact you about returning prohibited products that we have in our custody. If we don't receive a response from you within five days, Walmart or Walmart Fulfillment Services (WFS) may return, destroy, dispose of or otherwise manage the prohibited products in a way that we find suitable, at our sole discretion. Any expenses incurred from this will be your responsibility. Other conditions may apply to any product that is recalled or withdrawn.